After our blog article on the Persian Softness color palette for Weddings - http://electtrainingacademy.blogspot.com/ we are going to have a look at the same color palette for a corporate event. How can we use successfully the color blue in a corporate events and why is it a good idea to use blue as your primary color for your upcoming event?
According to Special events magazine: The Color of Events: How Color Packs a Punch In Special Event Design - Dec 1, 2003 12:00 PM, BY GARY BAKER “COLOR IS PROBABLY one of the most important tools in the event producer's toolbox — the proverbial equivalent of a carpenter's screwdriver or hammer. It's versatile and flexible and, depending on the occasion, can be scaled in a number of different ways. Dramatic use of a single color can deliver a real knockout punch when guests arrive at an event. A more subtle application of color is like a velvet hammer: soft and powerful at the same time.
Over the last few years, color has been more important than ever as a tool because the broad economic downturn has required all of us to be much more creative in designing memorable events with shrinking budgets. Fortunately, technology and lighting have given us many more options and new effects that integrate color and can double as décor”
What does the meaning of the color blue and what look and feel will you be able to create with that color? Mostly we can all agree with the fact that blue is the most universal color that you can get. Both genders like it equally.
According to the special events magazine http://specialevents.com/decor/Pantone-color-experts-forecast-color-trends-for-summer-2013/ the color blue “will be less watery and are usurping the role that black used to play”.
Why is color such a popular and important tool in the event business? Is it because color brings out emotions in people and subconsciously we want to influence our clients to experience a specific mood or atmosphere. The reality of it is that color can make or break our event. Color itself can influence the emotions and perspectives of your guest s and ultimately the mood you experience at the event – joy/happiness/ an intense feeling of drama etc.
As an example – if your company or client have a huge group of Iranian guest that will attend the function and you choose blue as the theme – your whole event is doomed because in Iran
Notice what About.com says about color selection: http://desktoppub.about.com/cs/colorselection
Using Blue:
· A deep royal blue or azure conveys richness and perhaps even a touch of superiority. Navy blue is almost black and is a bit warmer than lighter blues. Combine a light and dark blue to convey trust and truthfulness — banker's colors. Although blue is a year-round color, pastel blues, especially along with pinks and pale yellows suggest Spring time while deep blue is a colder weather color. Create a conservative but sophisticated look with subtle contrast by combining light and dark shades of blue.
· Mix the color of blue with green for a natural, watery palette. Add gray for understated elegance.
· Sky blue and robin's egg blue, especially when combined with neutral light brown, tans, or beige are environmentally friendly color combinations.
· Throw in a dash of blue to cool down a hot red or orange scheme. Grab attention with the contrast of blue and yellow.
· Dark blue with white is fresh, crisp, and nautical. Red, white, and blue is a patriotic color trio for many countries, including the United States
· Use dark blue with metallic silver accents for an elegantly rich appearance.
Now lets see what we can do with the Persian softness color palette for your next event!
Photo’s of our design board is from the following websites: http://www.bluecanaryevents.com/blog/tag/davincis-florist/; http://www.weddinggirl.ca;
designerchaircoverstogo.com; damaskweddinginvitations.net; pregoevents.com; color palette from Lenzing colors trends.
